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Col d'Izoard - Rider on the Road - b & w

Gifts for Cyclists, Cycling Photography Prints, Cycling Art. Cycling prints.

Having successfully established the Tour de France in 1903 and introduced mountain stages in 1920, Henri Desgrange and his team continued to look for ways to innovate and promote what had become a big hit with the increased readership of the L’Auto newspaper.

To do this, they needed more than just reporting who won and who lost. They needed characters and personalities with backstories of triumphs and failures.

But most of all, they needed heroes. Heroes sell newspapers.